Wednesday, June 29, 2022



June 25, 2022- Joe Cappello, Executive Director of the ‘Are You Dense?’ Foundation 'brought down the house' at the famous Palace Theater in Waterbury, CT once again.  The 2022 Music Fest is about the gift of music, laughter, togetherness and supportive awareness about the awareness of cancer-related breast density health issues.

This longstanding entertainment tradition spans over a decade of connective magic to an ever growing national community of supporters of the "Are You Dense?" mission. This year's headliner was the Funk super-group “The Hollywood All Stars” led by former Epic/CBS Recording Artist and Grammy nominated songwriter & producer Steve Gaspár  - bringing back the "No Compromises" Funkin' big sound of Live Horns & Hammond Organ.

7:15pm.  The long awaited MusicFest kicks off its spirited night of laughs, music and the tradition of gaining community awareness about the breast density crisis.  The driving message of awareness was architected by the matriarch of the foundation, Nancy Cappello, who passed away from treatment complications due to a missed diagnosis due to breast density. 

Prior to the Covid-19 pandemic, this annual fundraising celebration has been a constant ‘must-see’ for music and comedy fans far and near, attracting droves of loyal fans and new followers to the nationally recognized flagship theater. This year's exemplary response in ticket sales were a reflection of the lifting health mandates, where families and friends are ready to enjoy a night on Main Street once again. Cappello and his board found 2022 to be the right year to finally "get back to the Palace... and get back to business".

Mr. Cappello took the pandemic-related hiatus from the Palace theater as a means of reorganizing and eventual empowerment.  "It gave us a chance to look at all sides of our mission and to touch on areas that better supported our objectives... this also meant bringing in new resources and friends that could add new dimension to our goals!" - said Mr. Cappello. An expanded list of prominent sponsors were also excited to get back to public support, including PHILIPS, FUJI FILM, DELPHINUS MEDICAL TECHNOLOGIES and the HAROLD LEEVER REGIONAL CANCER CENTER.

As a fundraising event for advocacy, research and education, “Are You Dense?” collected over $18K from ticket sales, raffles and sponsorships- a significant boost from prior years.   This year’s special event also joined with many new allies, advocacy groups and community leaders to further elevate the outreach efforts of the Are You Dense? message.  One of the top award recipients celebrated in this special night was Sandy Cassanelli, recipient of the ESTHER AWARD, for making a significant and enduring impact on others.  In 2015, Ms. Cassanelli was diagnosed with stage 4 metastatic Breast Cancer. She launched the Breast Friends Fund (MFF) to fundraise and donate 100% of the money raised to Metastatic Breast Cancer Research. Kevin Kniery, CEO of The Harold Leever Cancer Center in Waterbury, Ct. received an award for the organization.” The Cancer Center has consistently supported Are You Dense, Inc from the very beginning in many ways and owe them a debt of gratitude”, said Cappello.

The final honors was dedicated to Dr. Robert L. Bard, internationally recognized cancer diagnostic imaging expert from NYC.  He received the "CHAMPION OF EXPOSING THE SECRET" award for his clinical and research work in doppler ultrasound technology to offer a supplemental solution to dense breast scanning over mammography.  Dr. Bard partnered with Mr. Cappello in 2021 to run a 3-day dense breast community scan at the Bard Cancer Imaging Center.  They continued their common mission to co-support a pilot study of dense breast screening in underserved communities. “Nearly half of all women age 40 and older who get mammograms are found to have dense breasts. Breast density is often inherited, but other factors can influence it. Factors associated with lower breast density include increasing age, having children, and using tamoxifen. Women with dense breasts have a higher risk of breast cancer than women with fatty breasts, and the risk increases with increasing breast density. This increased risk is separate from the effect of dense breasts on the ability to read a mammogram”, states Dr. Bard.

Are You Dense, inc.  is a non-profit 501(c3) foundation dedicated to educating the public on the impact of dense breast tissue on missed, delayed, and later stage breast cancer, in hopes to increase survival of the disease. 

Saturday, June 18, 2022


Keeping our Athletes Safe with Integrative Research

In support of our young future All-Stars, we need to give them all the best clinical care and preventive science has to offer- to keep them safe and in top healthy shape. Under a collaborative partnership between The Angiofoundation, the Integrative Pain Healers Alliance, The Women’s Diagnostic Network and Moms on a Mission comes a unique advocacy and research initiative to bring access to the top innovations in diagnostic and therapeutic care for our young athletes.  

The MOMS OF ATHLETES project is a coalition of parents and caregivers that offers a national roundtable collaboration about the current state of contact sports and how our children are directly affected.  Through our web-based EmPowermeet Conferences, we can now unite to form open discussions about the most critical topics and explore solutions collectively.

Our alliance of professionals and moms are dedicated to finding the safest options in injury and pain care.  This includes the modern non-invasive (non-surgical) alternatives where possible.  NCMOA also teams up with the professional pain and medical associations to collaborate on latest protocols and information on ground-breaking neurostimulation, electromagnetic, holistic/full-body solutions and wearable therapeutics plus the latest in non-radiation clinical imaging validation.

By Donna Febres, Ph.D

Pain is something that I'm learning as a parent, that many athletes will just be living through. Some undergo chronic pain and others deal with acute pain as well.  I speak to many professional athletes and their families about living with injuries and I had to come to grips with the fact that my son who loves contact sports was going to somehow, some way will get injured.  That’s just the nature of the sports he plays.  From the sidelines (in recovery), I can see them reflect on the many kinds of measures available to get back on their feet, or at the very least- get some relief.  For my son, I found myself doing deep research on the latest protocols and any new modalities. I was completely amazed by this electromagnetic field science for the opportunity to bring recovery non-invasively.  Having further discussed this technology with one of the top orthopedic surgeons was the reassurance I needed that managing my son’s injury was in very safe hands!  Thanks to Dr. Bard’s process, I watched my son get back on the field after one treatment, and having the means of monitoring the injury in progress- is absolutely remarkable science.  

One program for athletic pain and injuries is designed by Dr. Robert Bard (clinical diagnostician) aligning with with physiatrists from the realm of functional medicine to explore and refine what he aims to propose to be the next stage of evolution for imaging. “Combining the functions of real-time monitoring of ultrasound with these regenerative stimulators, we are able to see their immediate effects on the body.  With enough stress testing, we have proven that we have 100% compatibility (and no signal disruption) between the ultrasound probes while scanning the areas under electronic treatment- or vice-versa.  This is great news because our tests are of the body’s biometric response on a micro level- and these treatment devices all have some complex magnetic signals and emitters that may conflict with sound waves”, states Dr. Bard. (SEE complete review) 

On a separate interview, NFL Alumni Director of Wellness Challenge Mr. Russ Allen applauds Dr. Bard’s research initiative for athletic injuries and the use of non-invasive intervention to get players back on the field.  “I have been a major fan of this PEMF technology for over a decade”, said Mr. Allen. “Someday, I hope to see the thought of drugs, shots and surgery in the past tense. So much about conventional medicine (and sports medicine) need an upgrade… especially when we have so many of these innovations that clearly show proven and sustainable results.  Dr. Bard is definitely on the right side of science by validating through imaging and encouraging non-invasive care, where seeing is believing.”

For complete details on the NCMOA, visit: www. or contact us at

Saturday, May 21, 2022



5/22/2022- The Fire Bell Club of NY and the FDNY Fire Academy, aka "The Rock" in Randall’s Island, NY commemorated the 699 first responders of the 1975 NY Telephone Exchange Fire (Feb. 27, 1975) with the Memorial Wall and Plaque Dedication Ceremony. With honored speakers including Chief John Hodgens (acting Chief of the Dept) and Honorary Battalion Chief, Sergio Nieto and President, Fire Bell Club. 

The highlight of the presentation was an historical depiction of the 1975 disaster by public crusader, ret. FF Daniel J. Noonan from Ladder Company 3 (and one of the remaining survivors) who took on a life's mission to publicly promote service-wide national awareness of the devastating health impact of this modern disaster that occurred over 47 years ago.  He spoke nationally about the many illnesses and cancer cases came about from this "plastic fire" due to the exposure of burning PVC piping (Polyvinyl Chloride and other carcinogenic compounds). Mr. Noonan's powerful statement defined this fire to be the 'game changer' for fire safety about fire safety stating "the days of wood and cotton fires are over!".

The emotion-filled event was powerfully concluded with a loving recognition of Mr. Noonan's work by his fellow advocates from the "Get Checked Now! crew of the First Responders' Cancer Resource. The highest collective honor from the org called 'The Robert L. Bard Distinguished Advocacy Leadership Award'  was presented by "Cousin" Sal Banchitta (ret FDNY from Engine 316) from F.A.C.E.S. (Firefighters Against Cancer & Exposures) and the NY Cancer Resource Alliance. 

In addition, a rare and special appearance by Dr. Bard himself, founder of the institution behind the advocacy award and Chief Medical Advisor for F.A.C.E.S.  Dr. Bard is one of the first non-departmental medical speakers welcomed by the fire service to offer his professional perspective on the type of exposure of this landmark disaster. "After my military service, I opened my radiology practice in the early 70's in NYC- just a few short years before the Telephone Fire.  I remember this day very well.  Events like this inspired me to do more... and to offer the kind of care to all exposed service members whose sacrifice deserves the same ‘above and beyond’ attention that they have always provided us."

DAILY NEWS (5/22/2022): Sickness, death still follow FDNY veterans who fought massive East Village phone exchange fire nearly 50 years ago
FIRE ENGINEERING: FDNY Remembers Those Sickened in NY Telephone Exchange Fire
* DAILY DISPATCH: Sickness, death still follow FDNY veterans who fought massive East Village phone exchange fire nearly 50 years ago

From Small Firehouses to the FD Academy: A Landmark of Perseverance and A NEW DAY FOR "GET CHECKED NOW!" 

By: "Cousin" Sal Banchitta

Seeing Dr. Bard on that FDNY podium at the Fire Academy stoked a long awaited exhale of a dream come true from our many fellow advocates! To have our senior cancer awareness crusader and the patriarch of integrative diagnostics speak on behalf of our national fire service association commemorating the responders of one of "NYC's first major cancer clusters" is a touchdown and an historical landmark for our "Get Checked Now!" program.

Since Dr. Bard and I first met, we were recruited by Dr. Lennard Gettz (former GZ cleanup volunteer) who formed an outreach to all 9/11 responders' cancer cases.  We met with countless community leaders and began presenting in small firehouses and group meetings.  We met so many who need a second opinion and the kind of medical attention that was not always available to all institutions. Little by little, we started getting the attention of firefighter groups like the RMA (Retired Members' Association), then the Columbia Association who both gave us presentation time.  The topic of cancer has always been a heavy one to pitch, and we learned (fast) that bring a cancer patient advocate meant walking carefully through the field of political land mines and sensitivity regulations.  

In 2018, we presented to Chief Bobby Halton (Fire Engineering / FDIC) who was himself a major resource and connector in the fire service community.  He connected us with Dan Noonan, a powerhouse activist for all the fire service whose thundering presence captured the national scene since 1975- and the rest, as they say, is HISTORY in the making! Together, we took on every podcast and media outlet, reaching even more attention from the fire service where cancer risk may be more prevalent. Over time, our little group became the national order (F.A.C.E.S.) presenting for some of the most recognized groups.  Associations began supporting us like the Fire Bell Club of NY (annual meeting at the NYC Fire Museum on 11/2021) and now, at the most recent official commemoration at the Fire Academy (aka "The Rock") set the stage for what's possible with perseverance- and what else we can do next! Under the spirit of a united love for fellow responders, the "Get Checked Now!" button made its way in so many firehouses from Long Island to the inner boroughs to Westchester County, then throughout the national stage like Florida, Texas, Connecticut, New Mexico and even Ontario (Canada).

(Video Part 1 of 3) Nationally recognized firefighter Chief Bobby Halton (FDIC / Fire Engineering) will be hosting our VIEWPOINTS series about the Commemoration Ceremony of the 699 First Responders on 5/21/2022 honoring the many who sacrificed ALL at the 1975 NY Tel Exchange Fire.  This clip glows an intro about a special photo of  three responder advocates in front of the 1975 Fire memorial wall starting with Dr. Robert Bard (L) + upcoming stories about Ret. FDNY Firefighters Dan Noonan and Sal Banchitta.  This video starts with an emotional montage of photos from the event.  Special thanks to FDNY Hon. Chief Sergio Nieto of the NY Fire Bell Club.


"Dan Noonan's impactful delivery and presentation approach under his personal mission of public advocacy is best to be described as a work of true art.  I've watched him diligently reshape and re-polish his story in every turn, perfecting a vivid picture about the 1975 fire- leaving all audiences with a true-to-life experience after each of his presentations.  His latest depiction was undoubtedly his best version yet- adding even more detail and inflection and passion to the story.  He brought us there as a young probie jumping into action that fateful day, unaware of the many dangers and health implications. His 40+ years of work continues to honor the sacrifice of 699 firefighters from the disaster, but having him at the helm with his unyielding commitment to educate firsthand makes him 
that 'perfect soldier for advocacy'. By delivering us all back to 1975 (on 13th & 2nd), into his bunker gear and his boots during that exact horrendous event is in and of itself the most powerful and effective form of time travel and the highest form of art." - Lennard M. Gettz, Ed.D / VP, Firefighters Against Cancer & Exposures

Saturday, May 21, 2022 @ 10:00 am, the Fire Academy Auditorium in Randall’s Island, NY will commemorate the 699 first responders of the 1975 NY Telephone Exchange Fire with the Memorial Wall and Plaque Dedication Ceremony.

After 47 years, the 699 FDNY Responders will finally receive proper honors for their sacrifice at the ill-fated, historical NY Telephone Company Fire that occurred on Feb. 27, 1975.  Those responders who were unknowingly exposed to the most hazardous carcinogens are finally receiving their well-deserved commemoration of their sacrifice.  Since that fateful event, Ret. Firefighter from Ladder Company 3 (and one of the remaining survivors) took on a life's mission to publicly promote service-wide advocacy and education about fire safety while referencing the 1975 fire and all the critical hazards that resulted in many injuries and deaths.

Many illnesses and cancer cases came about from this "plastic fire" due to the exposure of burning PVC piping (Polyvinyl Chloride and other carcinogenic compounds). Thanks to Mr. Noonan's many videos, articles and public presentations nationwide (where he presented the complexity and dangers of this rescue mission) the message of prevention and early detection earned a powerful voice for the main calls to action for all rescue responders today.  Dan Noonan has tirelessly promoted and echoed "the many lessons learned" from the department's most challenging disasters. He led other advocacy initiatives in the fire service, often relating the NY Tel Exchange Fire as one of the city's most dangerous fires.  Unlike other fires before this, the results and investigative data about the 1975 NY Tel Fire was an overwhelmingly different type of disaster as far as its after-effects and the many layers of damage both to the city and to the responders, communication workers and the residents in the immediate area.

Thanks to the coordination of Hon. Chief Sergio Nieto (President of the Fire Bell Club) and Deputy Assistant Chief Frank Leeb, Chief of the Fire Academy, Dan Noonan's life-long mission to bring honor to those who risked everything to battle this historical fire and to give all the responders their proper homage.  Originally scheduled for 2/27/2022, The Verizon building (formerly Bell Telephone) at 204 Second Avenue & Thirteenth Street in the East Village of NYC was finally going to receive the long-awaited memorial plaque about the 1975 NY Tel Fire.   "In 47 years, it's time New York City gave proper honors to the 699 firefighters as a means of recognizing their sacrifices," states Hon. Chief Nieto.  "The NY Tel Fire of 1975 was a first in so many ways, including a marker for fire safety protocols and a pivotal reference for cancer awareness."

In addition to this commemorative event sparked new initiatives for the Fire Academy.  Scheduled for the spring, Chief Leeb will produce a comprehensive new training resource and interactive video presentation of lessons learned from the 1975 fire.  An introduction will be Dan Noonan's overview for all generations of fire service members describing the many hazards that first responders can be exposed to from today's fires- and the possible aftermath on their health.  As an historical and educational treasure to the fire service, Dan's crusade shall be forever memorialized in the very lesson plans for all cadets- all the way to the retirees.

Due to Covid concerns, the official commemoration event has been moved from 2/27 to a future date later in the Spring of 2022.  The event is to take place at the Fire Academy on Randall's Island (otherwise known as "The Rock") where Dan Noonan will finally witness the recognition of his brothers and sisters and their sacrifice 47 years ago. Included in the roster is the retired members who fought the 1975 fire and their families,  FDNY Color Guard and the Pipes & Drums Band, and invitees include the FDNY Chaplain, past and current fire commissioners and the Chief of Department. In addition, lead cancer advocate and philanthropist Dr. Robert L. Bard from the NY Cancer Resource Alliance and the F.A.C.E.S. Foundation (Firefighters Against Cancer & Exposures) will also make an appearance to present the top recognition for Dan Noonan's decades of commitment to public communication about the lessons learned from this landmark fire. “Recognizing these responders’ sacrifice is so important for our city’s history and culture… and identifying the type of exposures from this specific fire is also crucial for public safety education and future generations of firefighters. Remembrance of the 1975 NY Tel Fire encompasses both of these goals!”


This press release is produced jointly by: F.A.C.E.S. Foundation, the Integrative Pain Healers’ Alliance and producers of Responder Resilience. Media contact, call Graciella Davi at 631-920-5757 or email: 

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We continue to honor Dr. Deborah Wallace as the driving force for the educational movement about the many new hazards of "Modern Plastic Fires", especially the exposures to burning polyvinyl chloride (PVC)

Walt Whitman in 'Song of Myself ' Praised Firefighters:

“Lads ahold of fire-engines and hook-and-ladder ropes no less to me than the gods of the antique wars”.

By. Deborah Wallace, Ph.D.

But firefighters are mortals with lungs, hearts, brains, skin, and other organs vulnerable to physico-chemical insult. With the wide use of synthetic materials such as PVC, polyurethane, ABS, and nylon, fires and high-heat situations generate smoke and fumes containing both extremely irritating, tissue-destroying caustics and carcinogenic, mutagenic, neurotoxic, and hormonally-mimetic organic chemicals, such as dioxins and dibenzofurans. The scientific community has known most of the facts since the 1970’s. In 1969, New York City’s Fire Commissioner Lowry issued an alert about PVC fumes and smoke and urged use of airpacks.  

Firefighters belong among the Environmental Justice communities. From Louisiana’s cancer-alley Black towns poisoned by plastics factories to New Jersey’s blue-collar freeholds poisoned by emissions from plastics-molding processes to the working-class homeowners and renters affected by the Love Canal toxic dump to the towering infernos of cities where visually impenetrable walls of PVC soot envelop firefighters, the petrochemical industry has created many, many Environmental Justice communities.

The Telephone Exchange firefighters are icons of regulatory failure, a failure that turns our homes and workplaces into potential deathtraps and sources of permanent health impairment. The illnesses, injuries, and deaths of this cohort should not be forgotten. The cause of these illnesses, injuries, and deaths must be addressed with building codes and toxicity regulations. Negligence and corruption in code and regulation development made the New York Telephone Exchange Fire almost as much an act of terrorism as the attack on the World Trade Center. 

The petrochemical industry will lose massive revenue because of climate change imperatives that limit fossil fuels. It plans to compensate by making more plastics and finding more ways of replacing traditional materials with them. If the industry succeeds in this change, the firefighting environment will present even more hazards to health and life. We must honor the New York Telephone Exchange firefighters by preventing this cynical gambit and by demanding protective building codes and toxics regulations.


"When I first read it ("In the Mouth of the Dragon" - by Dr. Deborah Wallace) in 1990 my friends thought I was being hyperbolic. Not anymore, further Dr. Wallace has never once not gone above and beyond in helping me to get the word out." 

- Chief Bobby Halton 


When the NY Cancer Resource Alliance and F.A.C.E.S Foundation (Firefighters Against Cancer & Exposures) learned about Dan Noonan's presentation, national ambassadors like "Cousin Sal" Banchitta (Ret. FDNY FF from Engine 316), Dave Dachinger (Ret. Lt. from the Ridgefield CT Fire Department) and F.A.C.E.S. President Lt. Chris Conner (Bedford TX) flocked at the opportunity to partner with the NY Fire Bell Club to present Dan's long awaited Lifetime Achievement Honor.  "It's about time Dan received the recognition he long deserved all DECADES of public speaking and outreach! As a direct historian for the 1975 Fire, all firefighters throughout the US continues to learn from this and other disasters and thanks to the power of his writing and his videos in YouTube, his voice IS ALSO OUR VOICE to support all first responders. Dan is the original torch bearer and an inspiration to us all!"  In a separate interview after the 11/9 event, Chief Nieto stated, “Dan has unending passion to bring a lot of knowledge about prevention and early detection … especially for the 'probies' and the younger members. They hear these talks in the fire academy, but Dan continues to keep stressing it- really bringing it home.  The importance of self-responsibility and self-awareness about safety- especially after a job.”

Thanks in part to the NY Fire Bell Club and the cooperation from Verizon, sources say the 699 responders of the 1975 Fire are about to is receive the proper and due recognition for their sacrifice and service in the form of a memorial plaque to be installed at the former NY Tel Exchange building (204 Second Avenue and Thirteenth Street in the East Village, NYC) plus a street naming related to the fire.   The unveiling is said to occur in early February, 2022.

This feature issue is brought to you by Long Island Screen Printing

Tuesday, May 17, 2022

Cancer Diagnostic Expert Receives National Medal of Honor

May 15, 2022-  Dr. Robert L. Bard receives one of the highest achievements of his career; the prestigious 35th Annual Ellis Island Medals of Honor.  Alongside a list of over 80 top American achievers, this historical ceremony which took place at the Ellis Island Great Hall celebrated inspiring Americans who are selflessly worked for the betterment of our country and its citizens. 

In the spring of 2020, the Ellis Island Honors Society officially recognized Dr. Bard for his life’s work in clinical and research contributions in diagnostic imaging detection of cancers.  The annual tradition of this nation’s most prestigious awards to honor American achievers has been upheld since 1986- but experienced its first postponement due to the devastating impact of the Coronavirus Pandemic.  Both the 2020 and 2021 events had been postponed to this year, where significant new support and an impressive lineup re-ignited the continuance of event.  

In addition to his clinical work, Dr. Bard was also celebrated for his dedication to the global advocacy for early cancer detection and protection from environmental-based health issues.  Inspired by his experiences as a USAF military radiologist and with our 9/11 attacks, he contributes educational resources or donor support to non-profit organizations such as: Firefighters Against Cancer & Exposures, Best Answer for Cancer, The Are You Dense Foundation, American Cancer Society, Melanoma Research Foundation and Male Breast Cancer Coalition.  

"Receiving this honor alongside some of the most impressive names in our history is the most profound landmark of my career... and my commitment to my community.  The very concept of recognizing top contributors on Ellis Island, our nation's historical doorway is a beautiful and most touching message", states Dr. Bard.

Aside from the 83 prominent Americans in the winner's circle of this event, the host of the 35th anniversary gala was one of the most prominent achievers in broadcast news history; New York City's own Mr. Marvin Scott.  Mr. Scott is a member of the NYS Broadcasters Hall of Fame and recipient of 12 prestigious Emmy awards for journalistic achievement since joining WPIX in 1980 as an anchor, reporter, host and producer.  Over the years, Mr. Scott has relied on Dr. Bard's expertise as a medical news advisor for complex topics such as male breast cancer, skin cancer diagnostics & treatments, nail disease and melanoma. "It was an honor for me to nominate Dr. Bard for the Ellis Island Medal of Honor.  For all he does for the advancement of medical science, and the early detection of life-threatening diseases certainly makes him worthy for this recognition.  He fits the criteria as an American who has contributed to the greatness of our country."

The evening commenced with an introduction from co-masters of ceremony, Marvin Scott and Jill Nicolini of WPIX, followed by opening remarks from EIHS chairman Nasser Kazeminy. “This year’s distinguished medalists come from a range of industries and backgrounds,” Kazeminy shared. “We honor them, not for where they came from, but for what they bring to our great nation. Each of them represent a thread from which the fabric of this great nation is woven. A fabric rich in color and diversity and incapable of being torn apart.”

For over 35 years, the Ellis Island Honors Society has been fostering tolerance, respect, and understanding among diverse religious, ethnic, and cultural groups by celebrating distinguished Americans of immigrant descent and others of remarkable character for their contributions to the world. EIHS is a 501(c)3 non-profit, which, in addition to presenting the Ellis Island Medals of Honor, is a humanitarian organization supporting educational opportunities for students with immigrant heritage and preserving the Ellis Island National Monument.  Since the Medal was founded in 1986, EIHS has honored distinguished and diverse Americans including: Presidents of the United States; Nobel Prize recipient Elie Wiesel; Generals Norman Schwarzkopf and Colin Powell; Justice Sandra Day O’Connor; Secretaries of State Madeline Albright, Condoleezza Rice and Hillary Clinton; Albert II, Prince of Monaco; Bob Hope; Muhammad Ali; Frank Sinatra; Rosa Parks; Mike Wallace, and Oscar-winning actress Rita Moreno. All have distinguished themselves through their significant philanthropic and humanitarian contributions to this country.

As a 9/11 responder and a (now) retired FDNY firefighter, I spent the latter part of my career digging into my predisposition to cancer.  I stumbled into Dr. Bard in a YouTube video about prostate cancer and I was delighted to see that he was just on the other side of the river (midtown, NYC). The visit was probably THE most unique exam I ever had.  He spent a lot of time with me (and not the standard 11 minutes that every insurance-based doc throws at you). He used technology I never heard of before- like the 3D Doppler Ultrasound, which was fast and innovative!  But what makes this man truly an achiever is a history of research and his boundless wisdom in his craft.  Each time we would meet, he spends more time educating me on cancer and diagnostic technology, making this a real life saving experience.  Today, I am proud to work with Dr. Bard as our chief medical advisor at F.A.C.E.S. (Firefighters Against Cancer and Exposures) where he gets a proper national platform for his knowledge, forging a complete AWARENESS program on PREVENTION and EARLY DETECTION. 

- Dr. Roberta Kline
As a Women’s Health and Functional Genomics physician, I appreciate his pioneering efforts and continuing crusade to make this technology more widely available, for it is a powerful tool in providing personalized, proactive healthcare. Despite a busy practice saving lives on an individual level, Dr. Bard has made time for his extensive volunteer work in making life-saving ultrasound more accessible to others. Even long after many of his colleagues have retired, he continues his crusade to find better noninvasive diagnostic solutions and bring them to his community. He truly is an inspiration, and I feel fortunate to be able to collaborate with and learn from him.

I have had the pleasure to work with Dr. Bard for the last several years.  His advocacy work in the community for cancer diagnostics reaches patients all over the country. Dr. Bard has been a mentor to my career in oncology for the last several years.  He has leveraged my career in breast cancer, specifically in alternative diagnostics measures for women with dense breast tissue.  Due to the wide range of physiological categories of women who may have dense breasts, and their possible links and predispositions to cancer, our research project proposes to target patients in underserved communities to further delineate a clinical connection to breast density in women. Dr. Bard’s expertise in clinical diagnostics will allow us to undergo this outreach reaching underserved women who may not have regular access to healthcare.  He is truly a champion for leadership and service in the community.

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Monday, May 16, 2022

Spotlight: Marjorie Eastman on Leadership


By: Lennard Gettz, Ed.DRobert Bard, MD & Roberta Kline, MD

From the global stage to all areas of our daily lives, our culture needs the presence of sound and genuine leadership to inspire the search for thoughtful answers to the many challenges that arise daily. Role models offer guidance and potential direction that can empower just about every part of our existence.  They teach though example and promote wisdom and vision through positive results of those actions.  In a study of history's most prominent public figures, voices of our leaders provide roots to our current and future actions. Technically or academically, they are our references in the way we analyze and solve problems, how we interact and collaborate with others and how we define our very existence. Leaders make a difference selflessly- supporting "the needs of the many", forging widely-cast and sustainable solutions.  From the global stage to our home life, leadership roles exist everywhere and each is an opportunity to make a difference (to someone or ourselves) for the better.  

Our collective organizations that comprise IPHA (Integrative Pain Healers' Alliance) is proud to launch our 2022 programs: the Women in Leadership feature series, supported by the “Women's Round Table emPOWERMENT Series” and the PMCC (Post-Military Crusaders Coalition). Our publishing series will spotlight role models and inspiring speakers selected for their specific achievements and exemplary support to the community.   

In this issue, we celebrate the writing work of Marjorie Eastman, author of “The Frontline Generation: How We Served Post 9/11”- where she discusses post–9/11 service and leadership.  Ms. Eastman is an advocate, a U.S. Army combat veteran of Operation Iraqi Freedom and Operation Enduring Freedom. In 2019, Ms. Eastman was selected by The Junior Chamber International (JCI) USA as a recipient of the 2019 Ten Outstanding Young Americans Award. She is a candidate for the Republican nomination for the 2022 U.S Senate election in North Carolina.


By: Marjorie Eastman
Interview and transcription by: Joshua Tiberius Schueller, PT

Leadership is lonely. Leadership is uncomfortable. Leadership is beautiful. Leadership is essential. Leadership is a lot of things. But if I had to give you one aspect of what I think you need to sleep on tonight, it’s that- in the military, we have these great phrases, like COMMAND PHILOSOPHY.  Similar to the private sector where someone would ask “what's your vision statement for your company”, I believe my command philosophy when I was in uniform (and just consistently throughout my life) …there’s a chapter in my book called “you see a light- you don't hear one” and we need to see our leaders doing and being what we want them to do and be. It doesn't matter what leadership values you espouse- it really gets down to how you live your life. This word “leaders” is such a big word - but the base aspect of that (as a people is) you strive to be the leader that you'd want to follow.

“This word “leaders” is such a big word, but the base aspect of that is… you strive to be the leader that you'd want to follow.”

I’d like to establish that I am not an impulsive person. I'm thoughtful. I'm not afraid to do tough things.   9/11 inspired so many of us to ask ‘what we're supposed to be doing in life’. We have to live and we get ONE SHOT at it.  At that time, I was in my early twenties, finished college, paying off my student loans, thinking and applying to grad school- and it was crystal clear when we were attacked that I needed to do something. I wanted to help. It's the better part of our nature- and so for me, I had to define what is the action I need to do to help and how can I best do that with my skill set at the time. I needed to wear a uniform!  And sure enough, I served our nation in uniform for 10 years and did two combat tours.

It's the beginning of Spring in 2010. I was a commander of multiple teams spread out across the battlefield in Afghanistan. One of my teams was up operating out of Kapisa Province. My company was full spectrum intelligence operations. So any day could be an offensive mission, a defensive stability or support. And so we did the whole spectrum of operations and we were going into a village that day to talk with some of what we knew were Taliban fighters and village leaders- always building relations, trying to get in information and Intel always. My interpreter was working with a handful of my soldiers who were sitting and having that conversation, and right around that area, um, there all the elderly men and in that little grouping and right to this side where these little kids that were looking over and peering over.  At times, they'd run up and interact with us, then sometimes they were told to stay away from us and hide.

We obviously always treated everyone with dignity.  I knew that I needed to engage them regardless of the language barrier.  The photo that you see all over social media (enclosed L) was me handing them a piece of gum.  I had a pack of gum in my pocket and as soon as I'm like handing them these pieces of gum, I realized they probably don't even know what gum is.  I hoped that they don't swallow it- but my better senses told me that no one has ever been harmed by swallowing one piece of gum. It was just a way to be human- and people never forget certain interactions. I did take my helmet off (a safety concern) but engaging the locals was part of counterinsurgency operations- so you had to make those calculations such as when it was important to remove a helmet.  Actually sometimes we went out and had meetings without our body armor.  Doing this was all part of building relations.

I was never supposed to write a book.  Working in intelligence, we we're not supposed to write books. But for me, I wanted to write the stories of the characters, the men, the women, the personalities, the silly stories, the sad, the tough, the hard stories and the LEADERSHIP stories. I didn't know I wanted to do this until I went through a crucible myself.  When my son was six months old and was diagnosed with infant cancer. And as you can imagine, that's a special kind of hell as a new parent. You worry about everything with a little one, but you never worry about cancer. My son had neuroblastoma, which is very rare. It's one of the most rare and mysterious forms of cancer. It's not because I was deployed; it's not because I didn't eat organic every day-- we still don't know why.  We need to always have research to help us find these answers and to be better. 

My husband and I were going through that crucible- and I needed to find a way to survive this if my son didn't survive because infant cancer like neuroblastomas can have a mortality rate of upwards of 70%. They're terrifying.  After I tucked my son into bed, I kept two journals on both my combat tours and I wrote a little something every night before I went to bed- just trying to find some courage.  And it came to me. I want to hand these journals to my son, but I need to put these stories together for him. I wanted to shape the man he was going to become- because he's going to be a man.  He's going to beat cancer. And I was just convincing myself and it was also just a way of also putting stories together for him and that was how the book came to life.

Note: Marjorie and her husband, Charles, anchored down in their faith during this difficult time, and the greatest blessing of their life were the sweet words, “clear margins.” Their son (Henk) remains cancer free and a cancer survivor today!


"Our current global challenges have shown our ever-pressing need for intelligent and heroic leadership based on collaboration and a vision for unity.  As a veteran Air Force officer (1970), I echo the importance of teamwork and the power of unity.  My service experience translated to thoughtful decisions, upholding the dignity of my chosen craft and maintaining a pledge to my community.  Ms Eastman's interview reflected all of those points and more. She mentioned that leadership can be LONELY. Thinking of all the greatest leaders of our time (and in life), pioneers or visionaries who forge courageous ideas will always pave roads less taken. Her statement about "doing tough things"  reminded me of JFK's moon speech 50 years ago: “We choose to go to the Moon in this decade and do other things not because they are easy, but because they are hard".  He inspired leadership in America by rallying the best in us all by reminding us to organize our energies and our spirit to step up to new challenges -and make a difference!" - Dr. Robert L. Bard 

"Leaders help to direct others toward their goals, toward a bigger mission. They are the ones who go first to encourage others to follow their example. Often a specific event forces us to step up into a role of leadership, in my own life this was a spinal cord injury. As Marjorie Eastman says, “be a leader you want to follow.” Doing so forces you to view yourself from the perspective of the people you are trying to lead. People who are following your direction are paying attention to your actions. What standard do you expect from others? Do you live by that same standard? As a leader, you cannot ask your team to do what you are unwilling to do. To be an effective leader you must be present with the task. Leaders have control over their thoughts and actions allowing them to execute at a high level. We have a direct impact on the people in our lives. Marjorie recognized this with her own son. She takes the initiative as all great leaders do." Jesi Stracham - Wheel With Me Foundation

"As a team leader in a major non-profit publishing network, I understand Marjorie's thought process in all counts of decision-making. Climbing the ranks to manage responsibilities under a closed group is accountability at its finest.  Earning the laurels to drive collective performance is nothing short of a CALLING and an honor, where you are trusted to forge the destiny of project and the well-being of your people. It's about making the hard decisions and holding on to your beliefs are what makes a title (or rank) lonely and stressful- but settling into that role also comes with the intuition to master your resources to get to the finish line with everyone intact!
"- CARMEN REGALLO-DEWITT , Angiofoundation

"Leadership is not a 9-5 job.  Leadership is not something you can turn on and off as needed.  Leadership is not waiting for someone else to make it happen.  Displaying leadership is about you making it happen whether at home or at work or 3000 miles away in a war zone.  Leaders do the work, they challenge themselves to be uncomfortable and push past the laziness, fear, and apathy for the greater good.  Leaders are not satisfied with being good or even great; they want to be unstoppable.  Leaders strive when conditions become challenging.  Leaders know the answers while everyone else is still asking questions.  Leaders don't fear failure.  People like Marjorie Eastman embody what a leader is.  She felt an inner call to duty and did not wait for someone else to do the job she did it, whether in the military or politics" - Joshua T. Schueller, PT / AxioBionics

2/11/2022- A 2022 initiative by community leaders launched the PMCC or Post Military Crusaders Coalition to launch an action plan for health resources for injured American veterans. Similar to the First Responders Cancer Resource project, this campaign supports all veteran advocates and service members support organizations by offering educational initiatives, alternative therapeutic modalities, sustainable diagnostic technologies and clinical research programs. 

JESI STRACHAM (NC)  is an adaptive athlete, public figure, and advocate for the wheelchair community. Since 2015, she has made it her life’s mission to touch as many hearts as possible, inspiring others to live their lives to the absolute fullest - despite their obstacles. Jesi has tried her hand at multiple adaptive sports, but found an outlet for her competitive drive alongside the abled-bodied, participating in the Tough Mudder series. In 2017, she received her “Holy Grail” which involves competing in the demanding, 24-hour World’s Toughest Mudder. Using a team of support runners, she has shown the world that when just a few people come together, anything is possible.

"GETTING MY LIFE BACK FROM CHRONIC FATIGUE SYNDROME"  2/15/2022- Mrs. Suzanne Wheeler of Minneapolis, Minnesota is celebrated as IPHA NEWS' Researcher of the Month.  After years of suffering a life-altering disorder that currently continues to challenge the scientific community of its root causes, Mrs. Wheeler explored “outside the conventional box” of opioid prescriptions, uncovering alternative solutions that got her back on her feet and joining life again.  Invoking CHANGE against all odds by diligently searching for what’s beyond the convenient takes courage and conviction.  It is this level of academic strength and strategic leadership that comprises the Alternative Health and Wellness community. (see full feature on Mrs. Wheeler's PEMF review)

April 27, 2022 marks the official launch of the National Women's Diagnostic Network co-produced by the Integrative Pain Healers' Alliance, the AngioFoundation and the NY Cancer Resource Group. Thanks to the collaboration of the co-hosts Dr. Noelle Cutter and Dr. Roberta Kline, the virtual event otherwise known as the Round Table emPOWERMEET / Leadership Conference 2022 united NINE remarkable educators in support of women's health issues. Each speaker shared their own visions, viewpoints and work experiences. They explored the field of care-giving and offered their personal inspirations that added individual energies to this public event. (see complete article on our first Women's emPOWERMEET.)

2/11/2022- MOMMIES ON A MISSION: The Angiofoundation and Integrative Pain Healers Alliance (comprised of physicians, researchers and public educators) and the For Elysa Foundation, a non-profit advocacy group supporting pediatric myocarditis research- united in their first multi-org summit to test drive a coalition concept to unite all advocacy groups for "a common and louder voice for change!"   The "spark" of the coalition originally came from two “Doctor Moms”- Dr. Noelle Cutter and Dr. Roberta Kline as part of a research assignment on genomic science and Long Haul (post Covid infection) disorders.  Published reports of myocarditis since the early 1900’s about a “sudden heart failure” showed new headlines during the pandemic, drawing a spotlight on the rare viral-driven cardiac disease. Their search led to the For Elysa Foundation, a foundation dedicated to Elysa Rojas (2) who passed away from Viral Myocarditis in January, 2013.


- WITH NEW MUSICAL MUSCLE AND CANCER CLINICAL PARTNERS TOO! June 25, 2022- Joe Cappello, Executive Director of the ‘Are You Dense?’ Foundati...